You know what your competitors say. You don't know what it's like to be their prospect.
Fringes goes through their demos, trials, and sales sequences as a real prospect — and delivers the intelligence your sales and marketing teams can use immediately.
Finished intelligence, not a platform to build it yourself
Most competitive intelligence starts and ends with public information: marketing copy, G2 reviews, pricing pages. That tells you what a competitor wants the market to think. It doesn't tell you what a prospect actually experiences when they evaluate them.
Fringes closes that gap. We engage with your competitors as real prospects — requesting demos, going through trials, capturing nurture sequences, documenting every touchpoint in their sales motion. Then we synthesize what we find into finished intelligence your team can use: written briefs, battlecard-ready content, recorded walkthroughs.
On an ongoing retainer, we layer in continuous monitoring — tracking messaging pivots, pricing changes, new feature announcements, and early moves from competitors your team isn't watching yet.
We go through competitor demos as real prospects and document what your reps are actually up against.
Email sequences, objection handling, pricing conversations — the full post-demo experience, documented.
The players at the edges of your market — new entrants, adjacent tools gaining traction — tracked before they become a problem.
No platform to manage. Intelligence arrives as finished content your team can use the day it lands.
Built for the gap between DIY CI and Klue
Fringes is built for product marketers and sales leaders at mid-market B2B SaaS companies — typically 50 to 500 employees, $5M to $50M ARR.
You have a sales team losing deals to one or two competitors they don't understand well enough. You're writing battlecards from G2 reviews and marketing copy, but nobody on your team has actually been through a competitor's demo. You've looked at Klue or Crayon and thought "this is more platform than we need right now."
Fringes is what comes before a platform is justified.
A platform stores intelligence. We produce it.
- Aggregates public signals
- Requires someone to run it
- Battlecards you have to write
- No firsthand product experience
- $20K+ annually, platform cost
- Firsthand demo and trial experience
- We do the research and synthesis
- Finished content, ready to use
- Inside the competitor's sales motion
- Retainer from $3,500/month
Active research on a retainer
We scope your competitive landscape and identify primary and fringe threats
We engage competitors as real prospects: demos, trials, email sequences
We deliver finished intelligence: briefs, battlecards, or recorded walkthroughs
Ongoing monitoring keeps you current as competitors evolve
See what your competitors' prospects see
Start with a single competitor deep-dive. Most clients find something useful in the first report.